An Eggceptional Story

Below is an extract from a GREAT Book I read; Jim Collins’ Good to Great. The analogy seems just like the way I explain things in my books so I thought I would share it with you.

How change doesn’t happen

Picture an egg. Day after day, it sits there. No one pays attention to it. No one notices it. Certainly no one takes a picture of it or puts it on the cover of a celebrity-focused business magazine.

Then one day, the shell cracks and out jumps a chicken.

All of a sudden, the major magazines and newspapers jump on the story: “Stunning Turnaround at Egg!” and “The Chick Who Led the Breakthrough at Egg!” From the outside, the story always reads like an overnight sensation—as if the egg had suddenly and radically altered itself into a chicken.

Now picture the egg from the chicken’s point of view.

While the outside world was ignoring this seemingly dormant egg, the chicken within was evolving, growing, developing—changing.

From the chicken’s point of view, the moment of breakthrough, of cracking the egg, was simply ONE MORE STEP in a long chain of steps that had led to that moment. Granted, it was a big step—but it was hardly the radical transformation that it looked like from the outside.

Really Eggceptional isn’t it!

Cheers, SC

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